GHADI SOAP

Ghadi Detergent powder is manufactured by RSPL Limited (RSPL), a Kanpur based is more than 8,000 crore diversified conglomerate in India. The detergent brand was founded by Muralidhar Gyanchandani (Chairman RSPL Group) and Bimal Kumar Gyanchandani (Vice Chairman) in 1988. When Ghadi was launched, market was already dominated by big brands like Surf and Nirma. Over the years since the launch of Ghadi detergent powder, till date there have been introduction of plethora of brands from biggies like HUL and P&G and many local players. It came to limelight in late 2012 when it surpassed HUL’s wheel detergent and grabbed top spot in terms of market share. It took almost 25 years for Ghadi to be the market leader in detergent market. In November 2012, Ghadi had a 17.4% share compared with Wheel’s 16.9%. And followed by Tide and henko Namaste India, Red Chief, Furo Sports, Expert dish wash, Venus Creme Bar, Glori Bathing Soaps/toilet soaps are also RSPL subsidiary.